Mission Statement

We believe in the positive and fun power of teamwork and supporting each other with respect and dignity. 

We hold ourselves accountable for exceeding our clients' high expectations and recognize every client as our ultimate focus. 

We believe true beauty is not defined by hair, facial features or body type. Rather, beauty is the acceptance of individuality and imperfections resulting in self-confidence.

*Established and written in 2012 upstairs at JK Trucking with our team of approximately ten girls at our monthly staff meeting. The faces may change but our culture and goals stay the same.


Since 2010

We were founded back in December of 2010 with a unique vision for the beauty industry. Our goal was to establish an upscale place where no matter who you are, what you do, or what you wear, we can provide you with a great service and an amazing experience that will have you leaving feeling better about yourself.                                                                                                                                                                                                                                                                                

We recognize that walking in the door can be the hardest part.  We  create an experience from start to finish that is easy and comfortable.                                                                                                                                                                  

In May 2017, we moved from our first location by Costco to our new home located by the casino. Our vision and passion is still the same.  We want to create an upscale experience for you while you comfortably accomplish your health and beauty goals.


Prim + OT

When Prim decided to move, we partnered with Organic Tan Lethbridge. Jerilyn and Brandi had previously worked and supported each other over the years and decided to capitalize on their synergies. Organic Tan is a separate business operating under the same roof as Prim. The two businesses work together with similar missions and goals.

The client is the ultimate focus, and both businesses strive to accomplish your beauty goals in a healthy way while also taking care of your heart along the way. The sky is the limit, and the two companies will never stop growing and changing.